{"title":"Matcha Health Benefits","description":"\u003cp\u003e\u003ca class=\"chartbeat-section\" name=\"what-is-matcha\"\u003e\u003c\/a\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cstyle\u003e\na {\n    text-decoration: none;\n    color: #464feb;\n}\ntr th, tr td {\n    border: 1px solid #e6e6e6;\n}\ntr th {\n    background-color: #f5f5f5;\n}\n\u003c\/style\u003e\n\u003cdiv\u003e\n\u003cp\u003eMatcha is widely found in health food stores and coffee shops, often served as shots, lattes, teas, and desserts. Like green tea, it is made from the \u003cem\u003eCamellia sinensis\u003c\/em\u003e plant, but it is cultivated differently, giving it a distinct nutritional profile.\u003c\/p\u003e\n\u003cp\u003eTo grow matcha, farmers keep the tea plants shaded for most of their growth cycle. Reduced sunlight increases chlorophyll levels, enhances amino acid content, and produces a richer green color in the leaves.\u003c\/p\u003e\n\u003cp\u003eOnce harvested, the leaves are processed by removing the stems and veins, then finely ground into a powder—this is what becomes matcha.\u003c\/p\u003e\n\u003cp\u003eBecause matcha uses the entire tea leaf, it provides more caffeine and antioxidants compared to regular green tea. Research has suggested that matcha may support liver function, improve heart health, and assist with weight management.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e","products":[{"product_id":"first-harvest-ceremonial-matcha-kagoshima-cultivar-blend-grounded-to-order","title":"Single origin Okumidori - freshly ground per order","description":"\u003cp\u003e\u003cspan\u003eThis Matcha is rich in umami and has an intense flavor. It achieves a good balance with its moderate bitterness, allowing the pleasant after taste. While it's recommended to enjoy it straight, it also pairs wonderfully with milk, making it an excellent choice for making a matcha latte.\u003c\/span\u003e\u003c\/p\u003e\n\u003ctable class=\"specifications-table\" style=\"width: 100%; height: 235.2px;\"\u003e\n\u003ctbody\u003e\n\u003ctr style=\"height: 19.6px;\"\u003e\n\u003cth style=\"width: 20.8486%; height: 19.6px;\"\u003eTea name\u003c\/th\u003e\n\u003ctd style=\"width: 76.7903%; height: 19.6px;\"\u003eOkumidori\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr style=\"height: 19.6px;\"\u003e\n\u003cth style=\"width: 20.8486%; height: 19.6px;\"\u003eCategory\u003c\/th\u003e\n\u003ctd style=\"width: 76.7903%; height: 19.6px;\"\u003esingle origin\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr style=\"height: 19.6px;\"\u003e\n\u003cth style=\"width: 20.8486%; height: 19.6px;\"\u003eTea Cultivar*\u003c\/th\u003e\n\u003ctd style=\"width: 76.7903%; height: 19.6px;\"\u003eOkumidori\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr style=\"height: 19.6px;\"\u003e\n\u003cth style=\"width: 20.8486%; height: 19.6px;\"\u003eGrade\u003c\/th\u003e\n\u003ctd style=\"width: 76.7903%; height: 19.6px;\"\u003eSingle\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr style=\"height: 19.6px;\"\u003e\n\u003cth style=\"width: 20.8486%; height: 19.6px;\"\u003eHarvest Time\u003c\/th\u003e\n\u003ctd style=\"width: 76.7903%; height: 19.6px;\"\u003eFirst Harvest (April to May)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr style=\"height: 19.6px;\"\u003e\n\u003cth style=\"width: 20.8486%; height: 19.6px;\"\u003eCultivation Areas\u003c\/th\u003e\n\u003ctd style=\"width: 76.7903%; height: 19.6px;\"\u003eUji, japan\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr style=\"height: 19.6px;\"\u003e\n\u003cth style=\"width: 20.8486%; height: 19.6px;\"\u003eProcessing Area\u003c\/th\u003e\n\u003ctd style=\"width: 76.7903%; height: 19.6px;\"\u003eUjitawara, Kyoto\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr style=\"height: 19.6px;\"\u003e\n\u003cth style=\"width: 20.8486%; height: 19.6px;\"\u003eGrinding Method\u003c\/th\u003e\n\u003ctd style=\"width: 76.7903%; height: 19.6px;\"\u003eStone Mill Grinding\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr style=\"height: 19.6px;\"\u003e\n\u003cth style=\"width: 20.8486%; height: 19.6px;\"\u003eIngredients\u003c\/th\u003e\n\u003ctd style=\"width: 76.7903%; height: 19.6px;\"\u003e100% Green Tea\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr style=\"height: 39.2px;\"\u003e\n\u003cth style=\"width: 20.8486%; height: 39.2px;\"\u003eProvision Method\u003c\/th\u003e\n\u003ctd style=\"width: 76.7903%; height: 39.2px;\"\u003eGround-To-Order\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr style=\"height: 19.6px;\"\u003e\n\u003cth style=\"width: 20.8486%; height: 19.6px;\"\u003eShelf Life\u003c\/th\u003e\n\u003ctd style=\"width: 76.7903%; height: 19.6px;\"\u003e6 months\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e","brand":"oora","offers":[{"title":"20g","offer_id":48221786570974,"sku":null,"price":32.0,"currency_code":"USD","in_stock":true},{"title":"40g","offer_id":48305807786206,"sku":null,"price":51.0,"currency_code":"USD","in_stock":true},{"title":"100g","offer_id":48305807818974,"sku":null,"price":116.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0782\/6846\/5374\/files\/product-upscale.png?v=1780962871"},{"product_id":"matcha-kit","title":"Matcha kit - Add-on for beginners","description":"\u003cp\u003eIf you're new to matcha, this kit will help you prepare matcha the way it is meant to be. Measured, sieved, and mixed with a bamboo whisk.\u003c\/p\u003e","brand":"oora","offers":[{"title":"Default Title","offer_id":48251702575326,"sku":null,"price":30.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0782\/6846\/5374\/files\/kit2.png?v=1780961847"}],"url":"https:\/\/www.ooramatcha.com\/collections\/4.oembed","provider":"oora","version":"1.0","type":"link"}